Beauty Seasons® is Europe’s leading heather plant concept, with the successful Beauty Ladies Calluna® varieties at the heart of the brand. More than 150 professional growers cultivate our varieties and concepts across Europe, producing over 70 million pots each year.

For more than 20 years, Beauty Ladies Calluna® has stood for brilliant colours, outstanding quality and strong sales performance throughout the autumn season. Together with breeders, young plant producers, finished plant growers and retail partners, we develop innovative varieties and successful marketing concepts for every season.

While the roots of Beauty Seasons® are firmly embedded in the autumn market, our portfolio now also includes winter and summer concepts, offering attractive solutions for the entire heather plant segment throughout the year.

Innovative breeding, brighter colours, reliable cultivation and strong partnerships have shaped our work for more than two decades. This combination creates added value for growers, retailers and consumers alike and has made Beauty Seasons® Europe’s most successful heather plant concept.