{"id":4494,"date":"2021-07-01T16:34:47","date_gmt":"2021-07-01T14:34:47","guid":{"rendered":"https:\/\/www.beauty-seasons.de\/geschichte\/"},"modified":"2024-03-07T09:51:28","modified_gmt":"2024-03-07T08:51:28","slug":"history","status":"publish","type":"page","link":"https:\/\/www.beauty-seasons.de\/en\/history\/","title":{"rendered":"In constant growth"},"content":{"rendered":"

OUR HISTORY<\/strong><\/p>\n<\/div>

20 years<\/h2><\/div>

High quality products, satisfied customers and successful growers have always been our top priorities. Since 2001, the cultivation of Eden’s Creations has been at the heart of the Beauty Ladies\u00ae brand. It is characterized by social and environmental responsibility, innovation and family continuity.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Henk Hoekert and Gerd Canders together register the first Beauty Ladies\u00ae varieties.<\/h1><\/div>

After successful breeding, the first plants are produced for the trade.<\/p>\n<\/div>

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Since 1990 Henk Hoekert and Gerd Canders have worked together. Henk successfully bred the Calluna vulgaris variety Dark Beauty, a Calluna with a half-open bud, which was licensed in 1991 and has enjoyed great popularity ever since.<\/p>\n

From 2000 onwards, Henk Hoekert dedicated himself to the breeding of Calluna vulgaris bud bloomers. The first successes soon became apparent and the first varieties were registered with the Federal Office of Plant Varieties under the Beauty Ladies\u00ae brand as early as 2001.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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10 million pots<\/h1><\/div><\/div><\/div>
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Marketing is professionalized – product concepts, photography, catalog<\/h1><\/div>

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The Beauty Ladies\u00ae already inspire with a wide variety of shapes and colors and the growth is strong. Time to rest on our laurels? No!<\/p>\n

In 2010, the marketing of Beauty Ladies\u00ae was renewed. Among other things, a new logo was designed: “Beauty Ladies\u00ae NATURE’S BEST CALLUNA” was the program from this point on.<\/p>\n

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From his time in California horticulture Tom Canders brought a clear idea back to Germany: appealing concepts that inspire!<\/p>\n

Thus, the Starlight\u00ae Trios with their varieties Ameties, Milca, Milca White, Melody, Wildberry Wonder and Harmony were launched in 2010. On the trio market, which until then had only known white-red-yellow combinations, the Starlight\u00ae Trios have since provided a whole new variety of colors.<\/p>\n

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Beauty Ladies\u00ae on Facebook<\/a>\u00a0 <\/i><\/h1><\/div><\/div><\/div>

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Henrik Rietberg<\/h1><\/div>

joins the Eden’s Creations team in third generation<\/p>\n<\/div>

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High Five\u00ae – the first five-color Calluna is launched<\/h1><\/div>
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30 million pots<\/h1><\/div><\/div><\/div>
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Rapid growth requires larger seedling capacities<\/h1><\/div>
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In 2004, Nica started the production of Beauty Ladies young plants. Since then, the number of Beauty Ladies on the market has increased more than tenfold and strong partners for the rapid expansion of young plant production were needed:<\/p>\n

Thus, one after another young plant producers joined in the following years and the Belaju Group was founded.<\/p>\n

In the meantime, 6 highly specialized young plant producers are on board as producers, who constantly spur each other on to new best performances in partnership cooperation and give the more than 100 Beauty Ladies\u00ae producers a top start for their production:<\/p>\n